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Of Ethics

In order to promote ethical practices, DNC holds itself & company club members to high standards. Our "Code of Ethics" helps ensure that standards are met and maintained while building a trustworthy community.


It is important to us that Companies listed as a DNC club member fulfill all legal obligations and conduct their business activities in full compliance with applicable laws and regulations in all the jurisdictions in which they operate.


Companies must fulfill all contracts, commitments, representations. They must be responsive to address any complaints from customers and do so in good faith. Should a complaint be made to DNC about a club member, the Business will have to provide a response that:

  • Is professional

  • Addresses all significant issues raised

  • Includes evidence and documents supporting the business' position

  • Explains in detail why any relief sought by the complainant cannot or should not be given

  • Shows openness to participate in mediation or other dispute resolution services that may be requested by DNC in order to help resolve complaints

  • Honours any settlements, agreements or decisions that are reached

  • Cooperates with DNC in efforts to eliminate the underlying cause and/or patterns of complaints which may be identified through DNC or other customers


Upon request, club members must politely provide DNC with the information requested to ensure compliance to DNC standards. Information may include but is not limited to:

  • Experience 

  • Workplace protocols

  • Facility set up and infrastructure

  • Business practice information

Club members must also, be transparent when representing their products, services and information; it should be clear a clear and honestly represented. This should include relevant, considerable, facts for services such as:

  • A companies knowledge, experience and capabilities to reach each clients goals and expectations with their dog

  • The best practice for each individual client's needs

  • Taking into account everyone’s skill level, including the owners, well being, environment, accessible resources and budget


Club members should show a commitment to being virtuous in their practices, business conduct and performance of services and products on behalf of being a DNC club member. Members must comply with DNC standards and screening and policies, that affect their relationship with DNC.

Company club members must commit to maintain a work place where people are treated with dignity and respect. The Company should follow all applicable wage, benefit, child labor, workplace safety, discrimination and labor laws. While we recognize and respect cultural differences, club members will not engage in discrimination based on age, race, color, religion, sex, gender identity, pregnancy, national origin, citizenship status, disability, sexual orientation, marital status, domestic partner status or veteran status.

DNC depends on the trust and confidence of businesses, charities, consumers and donors. It is important that club members avoid activities that create actual or perceived conflicts of interest. DNC employees are not permitted to give or receive anything of value intended to influence a decision. Club members should not offer gifts that could be perceived to influence sound business judgment. DNC makes contractual decisions based on the merit of Companies’ products and services, not on gifts, entertainment or other business courtesies.

Club members and customers are encouraged to report any violations of the DNC Code of Ethics. Companies are encouraged to work together to resolve the situation. If this is not possible or appropriate, reports may be made to DNC

  • Companies that subcontract or engage other companies should ensure that such companies’ products/services are also compliant with the Code of Ethics and Mission of DNC

  • In their work on behalf of DNC, subcontracted companies must conduct their business activities in full compliance with applicable laws and regulations in all jurisdictions in which they operate

"We are Committed to Providing Peace of Mind for Dog Owners"

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